Bertrand Cesvet of Sid Lee asked me to write a book with him about a how positive word of mouth can be engineered into consumer experiences. It ended up being a very fruitful and enjoyable collaboration, with Eric Alper joining in. It was published by Financial Times Press, and still has "legs" as far as I can see.
There are many videos featuring the authors, including this one. BTW, I directed these, too.
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