adidas GMM event

I recently was involved in the creation of the semi-annual adidas marketing meeting with Sid Lee, production: Brandscape. Since the brand is now "all in," we presented a central stage with catwalks extending to three peripheral stages + lots of screens, so there was plenty of room for special guests, speakers, video and models, dancers, athletes, tumblers, etc... and the 360 degree set up meant everyone could feel close - to the action, and to each other!

Here are some photos from the rehearsal.