Re-Imagining Moishes

Yes, I work on a lot of big jobs for big international brands. But, sometimes, small is beautiful too. My new pal Lenny Lighter approached me some time ago about helping to breathe new life into his beloved brand - a Montreal institution since 1937, voted one of the top 10 steakhouses in the world by Forbes magazine. Over the last few months, we have upped Moishes' social media presence and re-engineered the consumer experience. The regular menu has been updated, and a new after 9 menu branded, introduced, and launched with a series of ads in a local alternative weekly. Last but not least, a beautiful renovation designed by Patty Xenos was launched last week. So far, consumer response has been tremendous!

Here are some new pictures by Stephane Cocke: